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Friday, February 9, 2018

Japan Seeks More European Visitors

Above, Hibiya's Godzilla statue. Photo by Armand Vaquer.

This blog attracts many viewers from European countries and many of them are also kaiju fans. 

However, as a percentage of foreign visitors to Japan, the numbers are relatively small. The Japan Tourism Agency is trying to rectify that.

According to Deutsche Welle:
On February 2, the Japan Tourism Agency launched the "Enjoy My Japan" global tourism campaign with a series of videos showcasing some of the nation's top tourist attractions in a variety of languages. Much of the effort is concentrated on bringing in more European visitors.  
The videos ranged from traditional temples and unique cuisine to diving in Okinawa, art installations in Kagawa Prefecture, "onsen" hot springs and performances of "noh" theater. 
According to the Japan National Tourism Organization, there were 28.7 million foreign visitors to Japan in 2017, a remarkable 500 percent increase on the 4.76 million arrivals as recently as the year 2000. 
Of that total, however, 85 percent are from other parts of Asia - primarily China, Hong Kong, South Korea and Taiwan – and are visitors who only stay a short time, typically four or five days. 
While arrivals in Japan were up more than 40 percent from South Korea and more than 21 percent from Hong Kong in 2017, visitors from Germany were up a mere 6.7 percent and 6.2 percent from the UK.

To read more, go here

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